Japan-based LINE, global owner and operator of the free call and messaging app, has acquirde MixRadio, a free personal music streaming service, from Microsoft.
With 170 million monthly active users in 230 countries, LINE clearly has plenty of uses for MixRadio, a streaming radio service available in 31 countries.
MixRadio will ‘continue to collaborate with Microsoft to offer a personalized music experience as a third party service on Lumia smartphones’.
The team that developed MixRadio, along with the MixRadio leadership team, will join LINE, and continue to be headquartered in Bristol, United Kingdom.
Jung-ho Shin, CGO (Chief Globalisation Officer) of LINE Corporation and CEO of LINE Plus Corporation, said “LINE has been ceaselessly evolving to become the world’s leading mobile life platform. I am confident that MixRadio provides an outstanding music service, which is an important component of consumers’ life. I also believe that LINE’s global footprints will further enable MixRadio to bring endless pleasure to them.”
Jyrki Rosenberg, Head of MixRadio, adds, “LINE shares our vision and passion for simple, personal and fun user experiences while constantly delivering innovation to our listeners. This partnership presents huge scope to expand our service to even more people around the world.”Music Business Worldwide
