Universal Music Group has acquired Romania’s third biggest independent label, MediaPro Music (MPM), for an undisclosed fee.
According to local reports, MPM was established in 1997 and became part of media group Central European Media Enterprises (CME) in 2009.
MPM represents artists from various musical genres, including names such as Loredana, Holograf, Andra, Vunk, Banica, Sore, Alina Eremia, Cargo, Angela Gheorghiu, Nicole Cherry (pictured), Lora and Ami.
Under Universal, MediaPro Music will continue to be led by Dana Adam, General Manager, who will report directly to Iona Fesnic, MD of Universal Music Romania.
“We are excited about the acquisition and we welcome MPM artists and employees to the Universal Music family,” said Fesnic.
“This is one of the most important steps in the development of our company since its establishment in 2006.
“This is one of the most important developments for Universal Music romania since its establishment in 2006.”
Ioana Fesnic, UMG (pictured)
“Through the acquisition of one of the most significant players local market of the past 17 years, Universal Music Group proves its confidence in local artistic potential.
“Some of the most representative Romanian artists are now part of our portfolio and we are eager to work together.
“Universal Music Romania is committed to preserving and developing MPM repertoire. We believe that our joint expertise and local catalogue will set new standards for the local music industry.”
Dana Adam, General Manager of MediaPro Music, added: “We are enthusiastic to become part of the biggest labels in the world and are confident that this will ensure a sustainable development of our portfolio of artists. We start in this new stage eager to join forces with Universal Music Romania “.
Former MPM parent CME recently put other assets on the market in Romania. Its radio licenses – Pro FM, Info Pro, Pro Classic FM Music and Dance FM – were acquired by telecommunications company RCS & RDS.
Universal Music Group (UMG) is now present in 77 countries.Music Business Worldwide
