Interactive album app company Disciple Media has signed a deal with BandPage, which enables musicians to sell to hundreds of millions of fans around the globe.
As a result, artists who sign with Disciple will benefit from BandPage’s partnerships – including Spotify, Shazam, Rhapsody, VEVO, Napster, iHeartRadio, Rdio, Xbox Music, LyricFind and more.
Disciple Media and BandPage promise ‘innovative marketing campaigns’ involving artists, which target “super fans” based on user interaction and behaviour on various music platforms.
Disciple Media recently announced that Rudimental (pictured) had signed up for the interactive app treatment, while other artists it has worked with include Rufus Wainwright and Luke Bryan.
Users of Bandpage will be encouraged to purchase one of Disciple’s apps for artists who have created one.
Campaigns will include targeted notifications through BandPage’s recently announced data partnership with Rhapsody as well as other targeted communications such as audio ads directly from musicians to their fans, targeted emails and more.
“We’re delighted to be partnering with such a forward thinking company,” said Leanne Sharman, COO at Disciple Media.
“We’re particularly excited that we are the first mobile platform to be distributed through BandPage. We’re looking forward to working together and creating new initiatives with them and their commercial partners.
“Thanks to the partnership we have with BandPage, artists who sign up to Disciple will benefit from BandPage’s amazing distribution portfolio targeting over a billion music fans across the world,”
“From our work with over 500,000 musicians, we have seen that rich experiential offers that help fans connect to their favourite musicians are the single greatest untapped revenue opportunity in the music business today,” said Doug Scott, Vice President of Marketing and Artist Relations at BandPage.
“Every musician should have these types of offers in their BandPage Store and the mobile products produced by musicians using Disciple Media’s platform create excellent and highly relevant offers to target to their biggest fans.”Music Business Worldwide
